ZDNet is reporting that a virtual land owner in Second Life is sending DMCA takedown notices to persons using screen shots of the now infamous, to put it bluntly, flying penis attack at a CNET interview with that person. There are several problems with this tactic, as ZDNet notes. Although the person has copyright in their Second Life avatar, that does not mean that they can control all uses of their copyrighted work. They certainly can’t stop fair uses, of which the reports including screenshots almost certainly qualify as.
Another problem is that one of the people they sent the notice to was the Sydney Morning Herald, which does not currently have to follow the U.S. DMCA, although they have their own copyright issues over there. :P